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Since 1973, L'Oreal Superior Preference Hair Color has been the gold standard in luxurious permanent hair color. Our at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long-lasting hair color that's fade-defying for weeks and weeks, from root to tip. Whether you have blonde, brown, black, or red hair, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum to help keep color vibrancy and provide silky and shiny hair. Preference is available in over 50 Luminous Shades, including Luminous Blonde, rich Brown shades, and deep Red shades. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Please note that packaging may vary from what is reflected on the site.
Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance, and conditioning for up to 9 weeks. It now features a no-drip texture with a gel formula that offers better hair adherence and a more precise application. The concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating.
The Hair Color Kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner help keep first-day color vibrancy and provide silky, resilient hair.
L'Oreal Paris offers a wide range of hair coloring products, including permanent, semi-permanent, and temporary hair dye, root cover up, anti-brass toners, and lightening systems. Whether you want to cover gray hair, highlight, go bold with bright color, or try an ombre hair color, we have you covered.
As a total beauty care company, L'Oreal Paris combines the latest in technology with the highest quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | 2.26 x 7 x 6.25 inches; 1.12 Pounds | ||||
item_model_number | 071249378625 | ||||
upc | 071249378625 | ||||
manufacturer | L'Oreal Multipacks Ameripac | ||||
country_of_origin | USA | ||||
best_sellers_rank | #742 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #11 in Hair Color | ||||
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