So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing & Toning | For Color Treated, Blonde, Grey, and Platinum Hair

Browse our best sellers and discover our collections at the store. From the manufacturer, the So Silver Purple Toning System is designed to neutralize yellow tones in blonde, platinum, and grey hair. The purple shampoo eliminates dull, yellow undertones, while the conditioner hydrates dry and porous hair, leaving it shiny and healthy. The triple power toning hair mask can brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn gray hair into stunning silver. The toning spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Our Best Sellers: - So Silver - Brass Off - Mega Sleek - High Amplify - A Curl Can Dream - Food For Soft

Customer Reviews: - So Silver: 4.5 out of 5 stars from 44,284 reviews - Brass Off: 4.4 out of 5 stars from 30,990 reviews - Mega Sleek: 4.6 out of 5 stars from 9,309 reviews - High Amplify: 4.5 out of 5 stars from 5,058 reviews - A Curl Can Dream: 4.5 out of 5 stars from 1,439 reviews - Food For Soft: 4.6 out of 5 stars from 824 reviews

Prices: - So Silver: $14.00 - Brass Off: $14.00 - Mega Sleek: $20.00 - High Amplify: $20.00 - A Curl Can Dream: $20.00 - Food For Soft: $14.00

Hair Type: - So Silver: Blonde, Silver, Grey Hair - Brass Off: Lightened Brunette Hair - Mega Sleek: Frizzy, Unruly Hair - High Amplify: Limp, Fine Hair - A Curl Can Dream: Curly & Coily Hair - Food For Soft: Dry, brittle hair

Benefit: - So Silver: Neutralize Yellow Tones - Brass Off: Neutralize Orange Tones - Mega Sleek: Control Frizz - High Amplify: Add Volume - A Curl Can Dream: Preserve Curl Pattern - Food For Soft: Hydrate and Moisturize Hair

Key Ingredient: - So Silver: Purple Pigments - Brass Off: Blue-Violet pigments - Mega Sleek: Shea Butter - High Amplify: Protein - A Curl Can Dream: Manuka Honey - Food For Soft: Avocado & Hyaluronic Acid

Formula: - So Silver: Color Depositing, Cruelty Free - Brass Off: Color Depositing, Silicone Free - Mega Sleek: Cruelty Free, Silicone Free, Paraben Free, Vegan - High Amplify: Leave In, Wash, Tone - A Curl Can Dream: Leave In, Wash, Tone - Food For Soft: Wash, Style, Wash, Prep, Style, Wash, Prep, Style

Frequently Asked Questions: - Which hair type is So Silver best for? So Silver is great for all hair types to neutralize any yellow tones in colored hair. - What hair colors is So silver best for? So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair. - What is the beneficial ingredient in So Silver? Neutralizing dyes in So Silver reduce brassy yellow tones, revealing brighter blondes and silver/greys. - How often should I use So Silver? So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color. - So Silver looks different than what I’m used to seeing. Why is that? We updated our packaging! Same great formula, with a new modern look.

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