Joico Blonde Life Violet Shampoo - For Cool & Bright Blonde Hair

The JOICO BLONDE LIFE COLLECTION FOR NATURAL & PROCESSED BLONDES is created by the manufacturer.

The BLONDE LIFE VIOLET SHAMPOO is perfect for bringing back that fresh-out-of-the-salon icy blonde shade. This sulfate-free cleanser instantly eliminates yellow tones and is gentle on highlighted strands. The unique formula is infused with powerful ingredients like Tamanu and Manoi oils to fight frizz, banish brass, and rehydrate hair.

Directions: Apply to wet hair, lather, and leave in for 1 - 3 minutes. Rinse and follow with Blonde Life Violet Conditioner. Use 2 – 3 times per week.

The scent is a combination of soft yet seductive notes of jasmine and vanilla, complemented by the freshness of nectarine, green melon, and Meyer lemon. A hint of woody musk gives this scent a sophisticated sensuality that evokes visions of an exotic getaway.

Will the Violet Shampoo and Conditioner turn my pale-blonde hair purple? Nope! Formulated with perfectly calibrated ingredients, these products deliver just enough violet to counterbalance any yellow/brass tones in your hair. Purple and yellow are opposites on the spectrum, so one cancels the other out.

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