Natural Hydrating Shampoo with Coconut Oil - 32 oz

Nourish, Strengthen, Shine - Purpose-Driven Shampoo for Medium Hair

If your hair type is on the fence, Wash Your OUAI To A Happy Medium. This sulfate-free shampoo is designed to nourish, strengthen, and add shine to medium hair strands, transforming how your hair looks and feels.

Hydrate & Strengthen with Babassu and Coconut Oils

Does your hair feel like the middle child? Hydrate, nourish, and strengthen your hair with this reparative shampoo. Our formula is rich in Babassu oil, which adds weightless hydration to your hair and scalp. Combined with Coconut oil, it strengthens your hair by sealing split ends and reducing breakage.

Anti-Frizz & Flyaways with Hydrolyzed Keratin

Further enhance the look of your hair with anti-frizz hydrolyzed keratin. This ingredient reduces flyaways and tames frizz for smoother results. Kumquat fruit extract leaves your hair with a luminous shine, giving it a polished look.

OUAI Means Yes to Better Hair Care

OUAI means affirmation in that laid-back Parisian style—yes to caring for your hair without sacrificing quality. We're dedicated to honest conversations and embracing imperfections, ensuring you have the best product for your hair needs.

Effortless Hair Care Routine

Made For Effortless Routines, our moisturizing shampoo is part of a carefully crafted hair care regimen. Master the art of quick, nourishing washes with no styling sacrifices.

Live Life Your OUAI

OUAI offers luxury hair products at affordable prices that are user-friendly. No glam squad needed—just get your hair ready by wetting it, lathering up with our hydrating shampoo, and rinsing clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair that tames frizz and enhances shine.